You have written great content for your website. The product images are polished and thanks to the marketing initiative, you are getting traffic to your website as well.

Why are few visitors are getting converted into customers or leads?

Converting web visitors is not simple. Capturing conversions online needs a special combination of various factors.

If you are facing trouble getting visitors to stick, consider whether you are making any of the below-discussed mistakes.

Outdated Design

The books are often judged by their covers.

In a study, participants were asked to review  websites and rate them. 94% of the respondents attributed uneasiness to the design of the website. Design matters a lot. You can go for a professional face lift if you think your website design is outdated.

Poor Site Navigation

Have you ever lost yourself while browsing a website? You start navigating and all of a sudden, there is no link to the homepage or a map of the website. Poor site navigation is one of the most significant aspects that make visitors leave a website. Proper website design not just focuses on the features, aesthetics and content but a user interface that is consistent, easy and intuitive.

Here are the key points.

• Provide a navigation menu. Place them on all the pages at the same position.
• Create a site map.
• Provide a search bar to allow the users to find relevant information accurately.

Improper Color Selection

Selecting the right color is vital to aesthetics of a website. Unlike print media, colors on a website are much more vibrant. The web designers have much more to work with.  There are several studies that address the question of customer psyche and colors. Websites are accessible to millions more than print media and the demographics, as well as the likes and dislikes are quite varied. Go for colors and combinations that attract a significant part of the potential customer base. Choose the background, images, and the text color carefully. Poor selection of colors can cast an adverse impact on your business.

Difficult to Read Content

The design is not just about images, graphics or colors. The font used, color of the text and the background determines how easily people can read and digest the content you present.

If the content is hard to go through, it will never convert users.

There is no hard and fast rule about the fonts to use and the fonts to avoid; stick to contrasting color combinations and clean and ornamentation free fonts for best result.

Videos in Auto Play Mode

Nothing makes one click the back button of a website faster than videos that begin playing all by itself. The digital savvy customers of today prefer to choose when and how they consume content. Blasting at them without consent is one of the fastest ways to drive away potential customers from the website.

Obtrusive Registration Requirement

Gated content, or making it protected from the public, is a great way to drive leads into the website sales funnel. However, gating content and protecting it with the by requiring login or submitting information first, can also prevent conversion if the information required is too invasive.

While creating registration opportunities, ask whether every field that you add is essential.

Unclear Product Benefits

If you don’t share the benefits of your product clearly on your website, you are not compelling your visitors to move down the sales funnel. Highlight the benefits rather than features.

You need to understand this concept and implement it while you attempt to diagnose the conversion problems on your website.

Absence of Call-to-Action

Though this may appear as a no brainer, 80% of business websites did not have a call to action as recently as 2013. Having no call-to-action is just crazy. Your site should have some sort of value proposition, and be asking for information form the user in order to provide them with hit. You can't get the sale or the lead if you don't ask for it.

Customers won’t take action unless they are prompted.  Every blog post, sales page, and product page should come with a relevant call to action to encourage the visitors take an action.

By addressing these issues, you can achieve major gains in the performance of your website. While these are not the only factors affecting the ability to convert visitors into customers, you can use these tips to ensure that you don't make obvious mistakes while optimizing your website. 

Image Courtesy: www.business2community.com