The 140 character social network is a significant asset to business.

You may feel intimidated by Twitter or don’t believe in its value for your company. Your ROI may be tough to track and you prefer Pinterest. This does not mean you can ignore coming with a Twitter account altogether.

If you are operating a business, here are the reasons you should use Twitter and incorporate it in your marketing and social media strategy.

Allows to Connect with the Customers

This is one of the prime reasons you need to begin using Twitter for business. You can connect with the customers easily as they use Twitter themselves. If you have unsatisfied customers, you will hear them on Twitter. You can provide them with instant solutions that will calm down your customers. The satisfied customers are also there on Twitter. They will write positive reviews about your brand. This will become a testimonial, bringing in more positive awareness about your brand.

Fastest Way to Spread News

Twitter allows to spread news very fast. It spreads thoughts that have a global impact. If you are an individual being part of a major event in real time, you can express what is happening quicker than any news outlet.

You don’t require many followers. You need just one person to check out on it and pass it on.

Makes Branding Easier

There is little need to be a big brand to brand self on Twitter. Even if you are a small business, you can brand yourself on Twitter. If you are not a well-known company, use your personal account. Nobody likes to speak to a logo. Everyone prefers connecting to a person rather than a bot.

Works for Special Offers and Viral Promotions

Imagine you are about to launch a new service or have seasonal discounts to promote. Twitter is the best platform to use when launching viral campaigns come under concern.

You can do this by spicing up tweets with images.

Tweets with visuals enjoy 150% more retweets, 89% more favorites, and 18% more clicks. Turn the promo codes, call to actions and announcements into appealing and inspiring graphics. You can also use that on other social media networks like Facebook, Pinterest or Instagram. Remember to tweet at right times when most of your audience is online.

As pointed out by Dan Zarella, the following types of tweets are retweeted most.

• Tweets with links
• Tweets with news or trendy content
• Tweets that are 100 to 115 characters long

You can use words like ‘how to’, ‘free’, ‘social’ and ‘great’ to get higher engagement rates.

Comes with Twitter Analytics

Twitter comes with extensive analytics and metrics for performance of tweets via Ads dashboard. This allows to see the performance of tweets.

To be effective in Twitter, you need to be aware of the things the followers are interested in. Twitter Analytics provides a detailed list of interests as well as Twitter accounts that you need to follow as well as interact with. As soon as you understand the audience, you can plan the tweets accordingly.

Brings Down Employee Acquisition Charges

You can use your page for hiring efforts. Twitter allows social discovery of new talents as you monitor and listen for brand mention and subject matter keywords from people looking for jobs. This will help to reduce costs substantially.

There are a few potential issues that businesses must recognize.

• Privacy is an Issue

Set the boundary early about the things that you want people to know and things you don’t want them to know. It is alright to speak about business turnover but if you brag about staff pay publicly, you may be left with a group of paranoid employees.

• Potential for Litigation

You may break the law by posting something that appears harmless, face fines for false advertising or be sued if you defame your competitor. The key here is trying to keep things truthful and clean.

You can avoid trouble by developing a policy for your company that outlines the things employees can post on the Twitter page and the things that cannot be discussed. Use Twitter the right way to help your business. If used properly, it can provide your business with a channel to engage and inform the current and potential customers. Every opportunity to do that is worth exploring.