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Web Design Practices You Need to Forget in 2015
Designing a website isn’t an easy thing. You need to keep a lot of things in mind. The website is surely your identity on the internet. And it’s your store at times as well. So, it’s the design of the website on which your business performance will depend to a great extent.
But there’s one problem with web design. It’s essentially a dynamic one and never remains static. So, no matter how well you have mastered a few skills now or have become aware of the trends, you will have to remain abreast of the new trends that arrive. And along with it, you will also need to reject the things that do not hold any importance in the field of web design anymore.
With the advent of 2015, several new web design trends have arrived as well. But a few practices have also seen their last few days in 2014 itself. And if you use any of them, it would not help your website or business in any manner whatsoever.
Here’s a quick look at some of the web design practices that you need to get rid of in 2015 to ensure that your website is up and running in 2015 as well.
Full Page Fill-out Forms
Oh no, not again!
That’s what most people think when they have to fill up a full-page form on a website just for the sake of a survey or to get something. So, in most cases, people used to avoid these lead generation forms. So, they are not likely to find a place in the web designer’s brain any more in 2015. In fact, these are now likely to have repulsive effects of the potential customers. So, if you are eager to collect leads, design shorter forms now, which the visitors to your website are more likely to fill up.
Flash Intros before Entering Websites
There used to be a time when the visitors to a website would wait for a long time and view an excellently created flash introduction to a website. But now people don’t have enough spare time to spend on that. And the flash intros are major reasons why the websites take longer to load. So, they are already being discarded by most of the designers and are now regarded by most designers as a thing of the past. And following suit will help to keep the visitors to your website interested enough.
Complicated Designs that are Not User-friendly
This is an age of minimalism when it comes to web design. So, it’s essential that you shed off all the unnecessary things from the design of your website. Instead, focus on just the bare necessity for your website. There’s no need to have a wide range of colors. Instead, play with the white spaces to add meaning to the website. It’s extremely important to do away with the idea of complicated designs and make the website more user-friendly.
Multiple Fonts in a Single Website
Typography is one of the most important parts of web design these days. Check out anywhere and you will also come to know that it is going to play an extremely essential role in web design in the coming years. However, that does not mean that the use of excessive number of fonts would continue as well. In fact, it is time to do away with the practice of using too many fonts in the design. Only a couple of fonts, which having maximum impact on the audience, should be used in the website. So, the next time you are creating your website, focus on conveying maximum value through minimalism.
Sidebars that Divert Focus
Sidebars used to be an integral part of any website even a few years back. But a question always remained. Is the sidebar really necessary for the website? In fact, it was observed that the sidebar diverted the focus of the visitors from the core content of the web pages. Hence, most of the websites have already done away with it. If you are planning to build a website now, it is always important not to include sidebars in it.
When designing a website, it is always essential to remain updated about the latest trends and the elements that no more hold any value. It will help significantly to design a website that’s effective and persuasive enough to drive the business forward.
Image Courtesy: www.euroinnova.edu.es
Adam Frankel
Adam Frankel is President and CEO of Frankel Interactive, a leading South Florida digital agency specializing in custom websites development, ecommerce development and digital marketing. For over 15 years he's been working with businesses and government agencies to bring their organizations online in order to build brand awareness, communicate with stakeholders, generate leads and drive sales. His belief is that all businesses need to keep up with technological trends including the continual transition from desktop to mobile, search engine algorithms changes, and social media engagement. His goal is to help them implement strategies to successfully compete in an ever crowding digital marketplace. When he isn't touting the benefits of web-based marketing, he enjoys fishing and spending time on the waters surrounding Miami with family and friends.