If you are running a business and want to expand it further, it’s important that you let as many people know about it as possible. And it’s not that difficult too in this world of information and technology. Especially because you have the internet at your service. Going online is just the first step that you must take if you want to spread the word about your business. And with a perfect website you should focus on driving increasingly more traffic to your website.

But for that, you need to design the website in the perfect manner.

So, what are the best web design practices to attract maximum traffic to your website?

Here’s a quick look at some of them.

Create a Device-agnostic Website

Go responsive. In fact, that's the minimum you can do to drive traffic to the website. And it has become almost imperative these days.

After Mobilegeddon or the introduction of Google's mobile-friendly algorithm, only those websites that appear perfectly on all kinds of devices, including mobile ones, are ranked high on SERPs. And if you want to attract visitors to your web page, ranking high is essential. So, design your website to be device agnostic and create a responsive website. Only then you can remain assured that people will be using it from different platforms, such as desktop computers, tablets and mobiles. Thus, the traffic is sure to shoot up.

Focus More on Scrolling

Are you depending more on clicking for your website? If you want your visitors to click through your website to navigate it, you are surely in for a great mistake.

Remember, the number of mobile internet users are increasing at a fast pace. In fact, it has already crossed the number of internet users who surf on the desktop computers.

Remember, it is not easy to click when you are surfing the internet on a mobile device. So, when you are designing the website, make sure you include the scrolling option to make it user-friendly. It will play a major impact on increasing the traffic.

Marry the Content and the Design

Content is the king. And it's true to this day. So, if you are planning to create an amazing website with a beautiful design, you will have to focus on the content as well. Because no matter how well you design the site, if the content is not integrated properly, then it will make no sense at all. In fact, you will need to marry the content and the design in a perfect example of peaceful and effective co-existence.

The web design, in fact, will have to play the role of managing the content in such a way that it appears beautiful. Only then you can expect the visitors to spend a long time on the page and ultimately convert into your customers.

Use Minimalistic Design

It’s minimalistic web design that’s ruling the roost these days. And when you want to drag more traffic to your website, it’s essential that you don’t create a design that’s too over the board. Instead, go for something that’s simple. Even when you are choosing the fonts, make sure that they are minimalist as well. This form of design helps in a significant manner, as it is makes it easy for the visitors to the website to navigate through it. So, they don’t leave the website immediately, but visit different pages of the site. This plays a major role in reducing the bounce rate of the website and helping it rank better. It ensures that your website is visited by more people, thus increasing the chances of conversion.

Include High-resolution Images

Want to drive more traffic to your website? You need to make the site interesting and attractive. And it’s not possible to achieve only with the help of text. You have to include images in the website. All those pictures should be of the highest quality. It’s true that the images with low resolution were preferred earlier, as they helped the page load faster. However, it’s no more the same and you need to include images of a high resolution. And these are going to make your website appear much better.

When you have a website, you should always focus on driving more traffic to it. And for that you should use all possible components. Web design should also be planned in such a way that it attracts more visitors, thus increasing the chances of conversion to a great extent.

Image Courtesy: mashclan.com