The advent of the internet has surely been the most significant event in the world of business. It has emerged as the largest marketplace. So, if you want your business to perform well, it needs to have a robust online presence. If you are a retail brand and wish to drive the sales of your products, creating an ecommerce website can be a great solution. And you might not yet be aware, but selling online can open up a vast market for your company’s products and services.

Want to sell the products and services using an ecommerce website? You need to ensure that the design of the site is effective enough to drive the sales. Moreover, you should also keep an eye on the possible mistakes that might mar the chances of your business to perform well.

Some of the most common mistakes that are noticed in the process of designing ecommerce websites are discussed here.

Not Adding Any Product Description or Image

You are creating an ecommerce website. So, you will be adding different products to the website. But still you find that your website is not performing properly.

So, what's the reason for that?

Just check if you have added enough description for the products. When people are purchasing a product online, they depend a lot on its images as well as the description. So, when you are not adding a proper image or sufficient product description to the website, you are reducing the chances of the product to get sold. Hence, it is important to write product descriptions and add images to ensure that more number of website visitors are being converted into customers.

Not Showing Contact Information

Is your company a real one?

That's what the consumers would like to know. And the best way to convince them about it is providing them with some contact details. These addresses, contact numbers, or email ids need to be real ones. And you should never design your website in such a way that the contact information remain hidden. If you do this, the customers will find that they are not able to contact any of their product or service providers, even when they need it the most. So, it will not be possible for them to get any kind of help from you. This is likely to act against you and the customers are less likely to buy any product from your ecommerce website.

Not Designing a Simple Checkout Process

Your website is attracting lots of visitors on a regular basis. They are selecting the products and advancing to the checkout page. But none of them are completing the checkout process.

So, what can be the possible reason for this?

Surely, your checkout page must be extremely complicated. It has been observed that a complex checkout drives the potential customers to leave the website without completing the purchasing process. This, in turn, increases the bounce rate of the page, which impacts it from the SEO perspective in a negative manner.

Hence, it is important for you to design the checkout page of the website with great care. You should keep it simple and short. And just notice the rise in the number of purchases. A small change is likely to drive your business to a great extent.

You should also ensure that the potential customers do not need to create an account on your website to buy something. If they need to do that, then they would hardly purchase from you online store, as it would take up a lot of time. Besides, creating an account means the website visitor needs to submit his personal details, which a lot of people do not want to.

Not Including a Search Box

You are designing an ecommerce website. You have several products online. But while designing the website, you have not added any search box to it. So, even when the visitor comes to the website to search for a specific product, he can’t find it just by typing its name in the search box. Instead, he needs to surf through all the products to find what he wants.

Would you have visited the site ever again if you had faced a similar experience?

Probably not. So, you can expect the traffic to dwindle with time if such things continue to happen. Hence, it is extremely important to add a search box to the ecommerce website that you are creating. It will also help you increase conversion.

If you are designing an ecommerce website, it’s essential for you to remain wary of the common mistakes committed while doing it. It will help you avoid these errors and ensure that the site is able to attract the attention of the customers and garner maximum profit for you.

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