The importance of content is rising, so is the demand for content-based tools. True, writing is all about creativity, but in the digital world, readability matters more than creativity.

Those who write for the web cannot shut themselves from the outside world and devote their time in writing. That’s because the purpose of writing is to promote brands. They frame their content in accordance with brand promotion strategies.

Online (and some offline) tools and platforms assist them in doing this. The most useful of them are:

Grammarly

Even a few days back, Grammarly had two versions: one free with limited features and another paid. But now the former version is disabled. When active, the free version offered a dashboard where content can be typed or pasted. The grammar checking was automatic.

There are multiple paid versions, which not only check the spelling and basic grammar, but also look for advanced errors. For those who are professional writers such as bloggers or freelance journalists, Grammarly is a must have tool.

Feedly

We know what happened with Google Reader. It was terminated by Google on 1st July, 2013. Since Google Reader didn’t have any comparable alternative, RSS feed options narrowed down for most readers. That’s when Feedly appeared to fill this gap. Currently there are 7 million subscribers, who use it.

It has a very simplistic interface and it allowed subscribers to add their favorite YouTube channels alongside blogs. Not only individual users but enterprises can also use Feedly. They can add feeds from internal publications of their companies and get access to private content, whose availability is restricted.

Trello

You are bound to fall in love with Trello once you use it. First off, Trello is completely free, which is a lofty proposition in itself considering the paucity of free tools that work. Second, Trello is Pinterest for content. Cards are like Pins. You can manage your ideas, the to-do list, what you are doing and what you’ve done already.

Trello is ideal for a large team to work. If used in a company environment, Trello can lower cost and allow for better communication. It disgorges the feel of a social network as you can see all members and their activities in the right navigation. The vote feature resembles Facebook like, except it’s not purposeless. It informs whether the work is going on the right direction.

LinkedIn Pulse

Pulse was a RSS feed collecting tool. It allowed users to curate content before LinkedIn acquired it. After the acquisition, LinkedIn made slight adjustments to it and now Pulse is a content recommendation platform combined with a publishing dashboard.

To access Pulse, you have to sign in to LinkedIn. After you sign in, Pulse will show you a list of titles in your news feed in the left navigation of the screen. A text editor will occupy the 70% of the screen where you can write content and publish within LinkedIn.

Titles which appear on the left side of the screen come from industry experts and recommended to a user based on his professional status, the industry he belongs and demographic details. Most use LinkedIn Pulse for professional purposes. A tiny section uses it to share their opinion with others. Pulse facilitates content-driven engagement.

Copyscape

This tool is used by professionals. Quality content is unanimously the most potent game-changer in the internet marketing industry. Originality is a basic requirement for quality content. Copied content hurts the content provider’s reputation and invites penalty from search engines.

Copyscape reviews content and gives its feedback as to whether the content is unique or not. Though there are many other tools that serve the same purpose, Copyscape is presumably the best. Once a content gets certified by CopyScape as an original content, it’s uniqueness cannot be doubted. It’s a paid tool and that’s quite obvious considering the scale in which professionals all around the world use it.

Evernote

This tools help you organize your work. You can create one or more notes, organize them and put them in an archive where you can check them later. Evernote is cross-platform, meaning you can access it from desktop devices and also from handheld devices.

The tool has a simple and uncomplicated interface. It has a free version as well as a paid version. Whether you are an individual or a large business, you can use Evernote to systematize your work.

Use them

The six tools discussed here can help you craft quality content in a short time. Oftentimes, extra work eats up the time and content developers fear that the deadline is nearing while their copies are not yet ready. The six tools mentioned here in this article can save you from such worries. 

Image Courtesy: techcrunch.com