Planning a website for your retail business? For any retail business, the website needs to be an ecommerce one. You can place a large number of items on the ecommerce site. It will drive the sales of the products to a great extent. But you need to keep an important thing in mind. There are a large number of ecommerce websites on the internet. And many of them surely offer the same things that you do. So, the competition is high. But you need to ensure that the visitors select your website for purchasing stuff. Moreover, you also need to increase traffic to your ecommerce website for that.

How can you do that?

It has been almost half a decade since social media has put in appearance. Among its many benefits, one is it provides rich sets of analytics. This part has traditionally been avoided by many online marketers because of their apathy for technicalities. But understanding it is the need of the hour, and in this article, we’re going to shed some light on it.

Before we even begin, let us first clarify that the real significance of social media analytics is not yet well-understood. Only a small segment of internet marketers apprehend it and besides them, very few can actually interpret analytics in the first place.

Creating a website? It’s essential to put proper stress on designing. In fact, designing of the site is going to play a major role in ensuring that more people visit it. But it has been observed that there are several websites, which have hundreds or even thousands of visitors on a regular basis. Yet, they are not able to convert them. The bounce rate in all of these are pretty high.

What’s the major reason behind that?

In many of these cases, the typography of the web page plays a major role in its influence on the readers. In fact, they are known to be important enough to drive the traffic to a great extent. So, you need to decide the typography properly when you are planning to create a website.

Let us suppose you are a small business owner. You are spending days and nights promoting your website on social media, spending money on ads, building up your email list and what—not, but somehow the meager traffic your website is receiving, is not sticking.

Now there could be a number of reasons responsible. Let’s assume for a second that you are doing everything right from the promoting point of view. Why is it that your website is not converting your traffic to subscribers, then? Because, it is not ready to have visitors over, let alone convert them.

Search engines seem to be at the center of the online web based galaxy. And that makes them the main tool for marketers to expand their businesses online and target customers in a highly concentrated manner. This again can be done in two ways – organic (read free) and paid searches.

Google AdWords is easily the King of the paid search platforms used all over the world, with Bing Ads coming in at a distant second position. The popularity of AdWords can be judged from the fact that it was responsible for more than 85% of Google’s overall revenue which exceeded $50 billion in the year 2013. And that again speaks volumes about the popularity of paid search marketing in general.