Since 2012, we have grown to love as well as be afraid of the Google Knowledge Graph. A system of sophisticatedly indexed and carefully displayed result for common search queries, we love it since it provides fast answers to simple queries. We are afraid of it as it can undermine all the benefits of SEO. It’s in Google’s best interest to keep users on search results. The ability to produce relevant results and attention to user requirement and desires creates a difference between Google and other search engines.

The 140 character social network is a significant asset to business.

You may feel intimidated by Twitter or don’t believe in its value for your company. Your ROI may be tough to track and you prefer Pinterest. This does not mean you can ignore coming with a Twitter account altogether.

If you are operating a business, here are the reasons you should use Twitter and incorporate it in your marketing and social media strategy.

The advent of the internet has surely been the most significant event in the world of business. It has emerged as the largest marketplace. So, if you want your business to perform well, it needs to have a robust online presence. If you are a retail brand and wish to drive the sales of your products, creating an ecommerce website can be a great solution. And you might not yet be aware, but selling online can open up a vast market for your company’s products and services.

Want to sell the products and services using an ecommerce website? You need to ensure that the design of the site is effective enough to drive the sales. Moreover, you should also keep an eye on the possible mistakes that might mar the chances of your business to perform well.

If you have a business, it’s essential to engage in marketing. Because that’s the only way you can expect to attract the attention of your target audience towards your business. When you are successful in doing that, you will be able to gain some return on the investment that you have done for your business. And if you are planning to do the marketing for your business, you just can’t leave out online marketing these days. The reach of the internet is greater than any other thing. It’s a one-stop solution for reaching out to numerous potential customers at one go.

So, you are performing all the online marketing steps for your business. But you are still not satisfied, as you are yet to get the desired results.

Socialized and optimized online content is crucial to reach the information-hungry and multi-tasking audiences who are bombarded by new messages every day. Earlier, organic search had been the prime focus for most online marketers. The idea here was that you will be:

• Creating good content for the targeted audience.
• Posting it on the blog.
• Optimizing it following the best SEO practices.

And you will do all these with the hope that people will find it through Google and other search engines.