Do you think all links are created equal?

No, they are not.

Link building was simple before. You were required to write a few articles, publish them on an article submission website and then earn a link back to your website.

This technique does not work today. The right inbound links can grow your ranking, brand, and revenue, but the wrong ones can get your website penalized.

You have written great content for your website. The product images are polished and thanks to the marketing initiative, you are getting traffic to your website as well.

Why few visitors are getting converted into customers or leads?

Converting web visitors is not simple. Capturing conversions online needs a special combination of various factors.

If you are facing trouble getting visitors stick, consider whether you are making any of the below-discussed mistakes.

For most businesses, website redesigns are frequent and can be a nightmare. The redesign may improve some aspects of the website like the look and the conversion rate but weaken some other aspects like SEO traffic.

Redesigning your website can destroy SEO prospects completely if you don’t keep it in mind from the very beginning. SEO is extremely sensitive and the search engines like Bing and Google crawl your website indexing the URLs and pages. When a website is redesigned, the URL may change. If the engines are not informed where the old URLs have moved, SEO disaster is the result.

What’s the point of pouring millions into web marketing campaigns, when you don’t have an effective lead-to-sales conversion strategy in place?

None.

It’s like filling a container with water, which has too many leaks in it. The container empties out as soon as you fill it.

The effort your sales team is putting on to bring some excellent leads will never pay off if those leads don’t convert to sales. A prospective client might dismiss the idea of purchasing your service after few rounds of cold-calling, taking you back to the point, from where you started.

In the marketing context, taking the first step is always essential. If you run a service providing company, then getting clients is the first step for you. If you sell a product, then the first step is making users inquire about it.

There’s a term for it, and that term is lead generation. You begin by generating leads, and those leads then turn into sales. The process, however, is easier said than done, and that’s chiefly because marketers commit mistakes, both knowingly and unknowingly, which hamper the lead generation process.