The bigger the brand, the more seriously it takes its reputation. Managing reputation in the offline world is easier than on the web. Brands that talk in billions can cover an entire city in billboard ads, compelling everyone to take notice of their products. Even a shady product can get sold if backed by aggressive marketing. 

But such blatant manipulation is likely to be ineffective on the internet.

There’s a reason internet is called the web. Just like a regular web, every corner of the internet is connected to other corners. This way, the whole internet appears as one entity, no matter how sparse its segments are.

Grabbing an online marketing campaign success depends on how efficiently the online marketer can link his website to other sites. Put it a bit differently, the success of his campaign relies heavily on how efficiently he can be a part of the web-like structure of the internet.

Do you feel challenged by Facebook marketing?

If yes, be assured, you are not alone.

Amidst crowded news feed, the algorithm updates in Facebook often makes it tough for the brands to get noticed. Do not despair. There are several strategies that work well on Facebook. 

There are two types of people in the design world: one who loves flat design and the other who doesn't.

So, which category do you fall in? The first?

Then you are sure to like this.

While shuffling through the rich history of design, Bauhaus stands firm as the root of the web design revolution. That is where flat design draws its inspiration from. And from International Typographic Style (Swiss style) and Modernism too.

Open source is the new paid. Open source software are putting their paid counterparts in a tough competition, and then outweighing them in it. It makes inquisitive minds (such as mine) wonder sometimes;

Why on earth a software model, frowned upon by businesses and individuals alike, gained popularity in such a short time?

Even though a case study published on the opensource.org explains it, I’ll search for an answer independently.