You may have helped many websites to get rank on Google’s first page in the past, but that doesn’t mean you’ll get success in doing that in future as well. Hardly any industry has gone on a roller-coaster ride like SEO. Some of the changes have been so radical that many online marketers are yet to get a full grasp over them.

It's 2016 now, and SEO is no longer defined in terms of technical jargons. They were once used to fool clients. But now the clients have wised up. They no longer hesitate to say “I’m least bothered about the report that you sent at the end of every month, what concerns me is when my website will appear on Google’s first page.”

With the passing of time, new ways of marketing are making their way to the online promotion industry. In 2015, an interesting marketing technique was touched upon. The technique was empathy marketing.

Facebook’s rumored empathy button stirred a sensation. Many were speculating empathy marketing to ascend in popularity and replace other marketing trends. Can it happen in 2016?

It’s 2016 and web marketers are examining through new trends to decide which ones to pick up. Yesteryear’s top design trends are no longer useful in bringing an outstanding return on investment and new trends are the need of the hour.

In 2016, design and SEO are essentially linked. Design begets SEO. A website with an attractive layout and smooth navigation items has better chances to capture a lead than a site with unattractive layout. Top design trends for this year are

You own a business and you want to take it forward. So, you have been depending on marketing. And these days, when you are planning the marketing of your business, it’s kind of impossible to keep online marketing away. And when you are looking to perform well with online marketing, you will have to concentrate properly on content marketing. And while you are doing that, you need to avoid a few amateurish content marketing mistakes to get the best results.

Here’s a quick look at some of the most common content marketing mistakes that can make even your most honest and outstanding efforts look ordinary.

You have started designing your website. You have a proper structure of the site. You have all the content. Now is the time to lay them out. And, despite being a trained designer, you tend to falter at this moment. You are not confident about which font you should choose for the site. But this is an extremely important thing and you need to zero in on the perfect font. It’s not an easy thing to do. You will need to keep a lot of things in mind while choosing the fonts of your website. And a few expert tips can come in really handy for such a situation.