Is the death of keywords a rumor? Or is it real? In my opinion, the answer isn’t black and white, but more shades of gray. There a number of facets to keywords and even if we consider them all, the answer may not be all that cut and dry. Let’s have a look at some of these facets.

Ranking factor

Whether someone admits it or not, keywords are still the most crucial ranking factor. When we think of ranking, we think of ranking against keywords. If there are no keywords, there’s no ranking.

Information aids in strategizing. The more information one receives, the better strategies he devises. Marketing insights are information, obtained by processing raw data. Such insights are extremely useful to marketers.

The Advertising Age has released 2016 marketing fact pack, which delivers valuable insights to marketers around the world. Some of the findings in the pack are hard to believe while some others fall in line with predictions made earlier.

As a digital marketer, your goal is to get more and more customers. Whether you operate in the B2B segment or in the B2C, customers are your lifeline. No customers, no business.

Retaining customers is your next priority after you acquire them and that’s possible when you make sure they are getting a seamless brand experience - something that your audiences are not offering.

SEO practices are never static, they are always changing. The ones that are trending today will be gone tomorrow, and new trends will arrive.

What changes are we supposed to see in 2016? Let’s find out

Value-oriented content

Content marketing is now the bottomline of SEO. Anyone, who’s connected to the SEO circuit knows this. But content marketing is a loose term, how do you know what type of content is marketable?

The importance of content is rising, so is the demand for content-based tools. True, writing is all about creativity, but in the digital world, readability matters more than creativity.

Those who write for the web cannot shut themselves from the outside world and devote their time in writing. That’s because the purpose of writing is to promote brands. They frame their content in accordance with brand promotion strategies.