Every brand wants to stand apart from its competitors, build an audience and connect with them. Visual branding is very helpful in accomplishing this. How it helps them, is what we’re going to discuss here. So keep reading.

Preserving brand identity

As industry landscapes are getting dense with competitors, brands have to deal with an identity crisis. Visual branding can preserve a brand’s identity, which depends on how fans perceive the brand.

It’s no secret that content marketing has penetrated deeper into SEO.

But how deep?

That we’ll explore in this article. After reading it, you can review your site and verify if on-page best practices have been followed and decide whether any changes are required.

Here’s how quality content is changing each aspect of SEO:

Networking is the key to success in the digital world, and online communities are based on this idea.  They allow for the interconnecting of people that share similar interests, whether for business or leisure and recreation. These online communities provide a highly focused target that enable marketers to be precise with messaging and touch the exact market they are looking for.

Online communities are

Social networks, forums and interactive platforms are considered online communities.

Penetrating into the mobile user-base is necessary for online marketing success. If you doubt this, even for a moment, then I suggest you check the latest surveys, reports and stat figures. They all point to the same thing - the mobile user-base has left desktop user-base way behind.

Traffic is the first thing that a digital marketer will analyze. Next, he/she devises a strategy to turn visitors into customers. The mobile web is monstrous in size due to the traffic it gets, and it offers opportunities to convert untargeted visitors to leads, and leads into sales.

A big change has taken place in the beginning of this year - Google made Panda its core ranking algorithm. Because it was reported by people credible enough and claiming they got the news from Google itself, we had to believe them.

Among the sources who reported it, Barry Schwartz of Search Engine Land was one. Another was Jennifer Slegg of Thesempost. Gary Illyes validated what the latter wrote in her article and confirmed that he gave her tips.