Facebook hosted its 2016 annual conference for developers recently. Among the new features that were showcased, one was Chatbots, available via Facebook’s Messenger Platform.

Dubbed as one of Facebook’s early initiatives to blend social media and artificial intelligence, Chatbots can change the way we interact with apps. 

There’s been a lot of change over the last few years; customers have changed, so have sales strategies. Many of the original email marketing techniques are now outdated,

An email marketer has two options; stop following them or ending up as a wishing they had. If you choose get with the times, then here are the mistakes that you need to avoid:

Obtaining contact details

Running a startup company? Worried about its finances? Not sure about its future prospect? You are not alone then. Most startups go through the same journey and reverberate the same thoughts and experiences.

But there’s an alternative reality. Some startups (Very few in number) face less hassles running their organizations and arranging money from various sources. How come some are successful while others are not?

In most cases, a product or a service search on Google ends up as a local search. Even if you don’t specify your location, Google will still show you local results. Your IP address tells Google where you are from - which country, which state and which city.

A win-win situation

Google Keyword tool allows advertisers to target specific locations. The tool acknowledges that people tend put the least amount of effort when they search something online.

For all businesses that have a digital presence, social media marketing is a must. But mistakes lower the chances of being successful with it.

No matter how powerful your marketing techniques are and what online tools you are using, nothing can bring you desired results unless you stop committing mistakes.

Quantity or Quality?