Eric Haskell beautifully explained in his article why shoppers value the brand experience alongside the product. It’s clear from his analysis that online retail is as much about experience as about product quality.

He stressed the fact that this is most notable in the millennial (18-34 years of age) audience. Unlike their parents, online retail for them is more then simply getting on Amazon and getting their everyday essentials delivered.  They are more spirited than and like most things in life, they seek out what brings them pleasure. Retailers who make them smile have greater chances of selling their products to them.

The normal reaction after one checks his analytics dashboard and finds an inflow of traffic to his site is a gummy smile. The smile becomes broader when he finds a large percentage of the traffic is mobile.

In a previous article, I discussed mobile marketing in detail. Mobile marketing, when done correctly, brings traffic. Next, you need to think how you can utilize the traffic. For that, you need to follow several practices.

Running an online business gives you the ability to consider Google Maps listing unnecessary. But businesses operating from a fixed location lack this benefit. Google Maps listing is indispensable for them.

It endows them with better visibility against local search queries. Studies indicate more than 80% of searchers who use local keywords visit the physical outlets to buy staff. The map listing is a form of optimization as it beckons Google to look at the onsite content as local content.

Brands are warming up to idea of telling stories to their audiences and audiences en masse are responding to stories, shared with them by their favorite brands.

But a brand won’t be able to realize the full potential of storytelling if it commits mistakes. 

What are the mistakes that brands commit when telling stories? And what are the remedies? 

Mobile apps function provide leverage for brands that are eager to find new ways to promote themselves. In the world of mobile apps, traffic distribution is unbalanced.

Rand Fishkin informed us from his Whiteboard Friday that the top 25 to 50 apps get almost 80% of the mobile traffic and the rest 20% traffic is distributed among other apps. Brands are out of options when it comes to choosing an app for promotion.