Google tries to understand a searcher’s intent when displaying results for his/her query. Google has been doing this for a while now and experts believe it can revolutionize searching.

Once, searching was fully syntax-driven. But Google’s been gradually reducing the importance of syntax and increasing the importance of semantics. Featured snippet is a step taken by Google to this direction.

Millennials make up a large percentage of shoppers. The more insights a brand gathers about millennials and about their purchasing habit, the better it leverages them.

In this article, we’ll have a look at stats related to millennials and deduce actionable insights from them. This article will be of help for both B2C and B2B brands.

Visual marketing is now an important part of SEO. Google values links that come from visual content. Even text-based content these days is becoming more dense with graphics. It’s because of this transition that brands are now leveraging social networks where visuals and graphics are shared with almost an unconscious click of a mouse.

Instagram is one such network.

Experts believe re-engaging with existing customers is better than finding new customers. Research suggests the former is more profitable than the latter in terms of sales.

Getting success in re-engagement depends on a couple of factors - The brand experience, customer feedback, retention rate are some of them besides removing lead gen bottlenecks, nurturing qualified leads and keeping them warm.

In this article, I’ll give you tips on customer re-engagement.

To be successful in marketing, a brand needs to stay fresh and relevant, as well as stay up-to-date on current trends in the marketplace. If not, it isn’t going to see the next thing coming and will fail to deal with it accordingly.

Here we are in the middle of 2016 and it seems digital marketing has inherited some new traits. The B2C industries catches up quickly with new trends. But the players in B2B are notoriously slow in adopting current trends.