Do you feel challenged by Facebook marketing?

If yes, be assured, you are not alone.

Amidst crowded news feed, the algorithm updates in Facebook often makes it tough for the brands to get noticed. Do not despair. There are several strategies that work well on Facebook.

Perfect Facebook Post Anatomy

Here are the ingredients that make up a perfect Facebook post:

• A link
• Brief posts
• Odd publishing times
• Regular in following other posts
• Newsworthy and timely

It’s now time to check out the techniques to add to the Facebook marketing toolbox.

Post Videos

This is one of the most popular Facebook strategies. According to Mari Smith, one of the most successful Facebook marketers, “Facebook is absolutely taking traffic from YouTube right now with video. What happens with autoplay, it’s all psychology. They come in through your newsfeed, start to see a tiny bit of movement, boom, it draws them in. They’ll stop and play your video. Make it short, quick and easy, with a call to action.”

The prowess of videos is quite evident now. Socialbakers, a social media analytics company, by looking at over 670,000 posts by several brand pages found that the video posts enjoyed an organic reach of 8.71%, which is higher than the text-only statuses, link posts, and photo posts that stand at 5.77%, 5.29%, and 3.73%, respectively. You can use different ways to post videos on Facebook.

1.Post Natively

Posting directly offers better result as compared to linking to videos from websites like Vimeo or YouTube.

2.Featured Video

Facebook allows picking a featured video that enjoys a prominent place on the page.

3.Create Video Playlist

Related pieces of content are possible to group together in the video playlist.

Share Quote Photos

Creating as well as sharing quote photos is going strong now. According to Mike Gingerich, a Social Media Examiner writer, people love the inspiration quotes that motivate them or elicit emotion; this, in turn, leads to interaction and shares. Facebook shares play a dominant role in the social proof and results in several new friends finding and often liking your page. This is one of the best opportunities to begin the relationship building procedure.

Employ the CTA Button

Facebook introduced its call to action button to bring the most significant objectives of the business to the forefront. For the visitors who are landing on your page for the very first time, make sure to get the maximum benefit by utilizing an appropriate call to action. The admins can select from the following:

• Book Now
• Use App
• Shop Now
• Play Game
• Watch Video
• Sign Up
• Contact Us

Try the Dark Posts

Dark posts on Facebook refer to publishing things that do not appear on the timeline. On the contrary, these posts are targeted to a selected group of audience. You can create variations of the same post, sending them out to see the type that performs best. You need not flood the timeline with these variations.

Post Problems

This works well on various levels. People love to answer queries helping to solve problems. Moreover, if you ask a question that helps to solve the readers’ problems as well, they will be really grateful for the help. Here are some ideas for you:

• What to do if…
• Can you help one of our readers to solve a problem?
• I need to take a decision and am looking forward to your feedback…

Run Polls

This is great not only to generate discussion, but to gain valued insights as well. Check out on the Facebook poll app. You can try out these ideas:

• What is the biggest challenge for you?
• What products do you want us to offer?

If the poll-collected data have the capacity to interest the audience, share the result. Several businesses offer the results in a downloadable report, of course, in return of an email address.

Share Pictures of Employees or Office

Sharing a picture of the workspace or employees makes your business easier to relate to. The very knowledge that there are real individuals behind a given brand goes a long way in building trust and relationship.

Check out on the Page Insights regularly to find the things that are working and the things that are not. This will also help you to keep the posts engaging as well as relevant.

Image Courtesy: relaymagazine.org