Mobile SEO demands internet marketers to use a lot of grey matters and strategize the best practices. The number of users, who access the internet from desktop devices is shrinking in the speed of light, and that has virtually been forcing marketers to optimize websites for mobile devices.

So far, the approach of online marketers to mobile SEO has been a passe. Unless they make their approach more innovative, it’d be difficult for them to get a first-mover advantage in a soon-to-be competitive scenario. Needless to say, they need to ideate and come up with something new.

To leverage them, we’ll propose a new approach to promoting a site for hand-held devices. For an internet marketer, the priority areas for mobile SEO are the following;

• A responsive website
• Dynamic serving activation
• Using a mobile URL

Although these are safe and useful practices for mobile SEO, you will never get any competitive edge. For that, you need to consider the different mobile operating systems and their interfaces. This suggestion might appear a no-brainer because responsive design techniques are already in place, ensuring a site would be loaded in the same way and with all its features, when accessed from different devices.

The crux is, merely ensuring that a site will be loaded with all types of devices, is not enough. In fact, that’s only for starters, the next step is to market the site, and for that, the technical specifications for each mobile operating systems need to be taken in stride.

Android devices

Android is the product of Google, which means Android users have a relatively easier time using Google apps. Besides, Google’s products easily sync between Android devices. Although it doesn’t offer marketers any extra advantage, it definitely persuades them to strategize differently.

Android app store has a better collection of apps than iOS app store, owing to the fact that Android apps are completely free of cost. This leverages marketers as they could focus on app marketing and while doing so, keep the cost under bracket.

The latest Android version is 5.0 Lollipop, which has been announced very recently and which is yet to release. The two most impressive aspects of it are an array of new APIs and the OS being aware of what’s transpiring around it. Google has been giving serious thoughts to voice activated semantic web, and with 5.0, it will reportedly head off to that direction.

Another useful feature of Android 5.0 is it allows users to block certain apps. This, undoubtedly, is useful to users, but not to a marketer because the apps developed to promote the targeted site, could be blocked. To prevent this from happening, the marketer needs to make sure the app/site has scores of entertaining features.

In short, There are several ways a marketer can cash in on the upcoming Android version. He can add new features to a site, which can only be activated through voice.

iOS framework

Lately, Apple is bringing plenty of changes on its mobile OS platform. iOS 7 wasn’t as complicated as is iOS 8. Unlike Android, Apple always picks from where it has ended before. Prior to the release of iOS 8, there was speculation in the air that a revolutionary Health application will be introduced on iOS 8. What was introduced by Apple in reality, was a centralized system to integrate all health apps.

Apple is not very far from releasing its iWatch. The newest iOS 8.2 developer preview update has a new setting in the Bluetooth menu that enables users share their devices with Apple iWatch.

All these are important takeaways for mobile app marketers. They could harness the new features for the purpose of marketing. For example, they could launch an application that’ll have two sets of features; one for the iWatch and another for iPhone. That’s just an example, the bottom-line is iOS is a feature rich OS with a dedicated base of users. So in order to promote a website or a service, a marketer need to dig deep into the ecosystem and familiarize himself with all its details.

In fact, it applies to all Smartphone OS platforms. To promote a site or an app exclusively for hand-held devices, it's essential to consider the features of the device's operating system.

Image Courtesy: twitter.com