It might appear surprising that most social media strategies fail despite being crafted by experts. But on a second thought it doesn’t look surprising because success in social media optimization/marketing depends on connecting the dots, which most entrepreneurs fail to perform.

A strategy is nothing if not implemented in the correct way. The implementation part is really hard, and the marketer needs to realize that. Understanding social media platforms, getting familiar with the tools, tracking consumer behaviors are all important. But the defining characteristic of a comprehensive strategy is it ties all these together.

Do you feel challenged by Facebook marketing?

If yes, be assured, you are not alone.

Amidst crowded news feed, the algorithm updates in Facebook often makes it tough for the brands to get noticed. Do not despair. There are several strategies that work well on Facebook. 

If you own a business, it is essential to create an online presence for it. There’s enough reason for that. Majority of the leads that your business is likely to get are expected to come online. And that’s not without any reason. There are over 3 billion internet users across the world. So, the internet is definitely the largest marketplace for your products and services. And you should go all out for online marketing.

So, to embrace online marketing, you need to have a website. But that’s just the basic requirement and only having it isn’t enough. You will need to complement the website with a well-planned marketing strategy. And to have maximum results, you have to include social media marketing in the plan too.

The landscape of social media has changed over the years. If you are beginning to leverage it today, you are late. Nevertheless, it’s better not to worry and delve into the task. You can still make a lot on the social web. You just need to be a little more creative and leverage strategies that others are not making use of. Of course, you can go for the trodden path as well.

Let’s check out on some social media strategies that you can begin using today.

The 140 character social network is a significant asset to business.

You may feel intimidated by Twitter or don’t believe in its value for your company. Your ROI may be tough to track and you prefer Pinterest. This does not mean you can ignore coming with a Twitter account altogether.

If you are operating a business, here are the reasons you should use Twitter and incorporate it in your marketing and social media strategy.