It has been almost half a decade since social media has put in appearance. Among its many benefits, one is it provides rich sets of analytics. This part has traditionally been avoided by many online marketers because of their apathy for technicalities. But understanding it is the need of the hour, and in this article, we’re going to shed some light on it.

Before we even begin, let us first clarify that the real significance of social media analytics is not yet well-understood. Only a small segment of internet marketers apprehend it and besides them, very few can actually interpret analytics in the first place.