With the passing of time, new ways of marketing are making their way to the online promotion industry. In 2015, an interesting marketing technique was touched upon. The technique was empathy marketing.

Facebook’s rumored empathy button stirred a sensation. Many were speculating empathy marketing to ascend in popularity and replace other marketing trends. Can it happen in 2016?

The bigger the brand, the more seriously it takes its reputation. Managing reputation in the offline world is easier than on the web. Brands that talk in billions can cover an entire city in billboard ads, compelling everyone to take notice of their products. Even a shady product can get sold if backed by aggressive marketing. 

But such blatant manipulation is likely to be ineffective on the internet.

There’s a reason internet is called the web. Just like a regular web, every corner of the internet is connected to other corners. This way, the whole internet appears as one entity, no matter how sparse its segments are.

Grabbing an online marketing campaign success depends on how efficiently the online marketer can link his website to other sites. Put it a bit differently, the success of his campaign relies heavily on how efficiently he can be a part of the web-like structure of the internet.

Open source is the new paid. Open source software are putting their paid counterparts in a tough competition, and then outweighing them in it. It makes inquisitive minds (such as mine) wonder sometimes;

Why on earth a software model, frowned upon by businesses and individuals alike, gained popularity in such a short time?

Even though a case study published on the opensource.org explains it, I’ll search for an answer independently.

A web marketing campaign is sure to fall flat if it doesn't emphasize on engagement. Ask yourself what’s the point of having a visually entertaining website with smooth navigation and attractive content, if it is not visited by anyone. The answer you’d get is none.

The reason web marketers are often not able to get a solid grip on their campaigns and squeeze the juice out is they take the term engagement in its narrowest sense. Rand Fishkin on his Whiteboard Friday explained the risk that such an ignorant approach carries. If marketers realize how important engagement is and use it for their benefit, the payoff for them will be colossal.