Of all the internet marketing quotes, which are gunning for registering themselves in the list of cliches, the most familiar one is - Content Marketing is the Future of SEO.

It’s not to suggest that this quote tells us something that is not the case but to consider this quote as a truism only means we need to explore new dimensions of content marketing.

One aspect of content marketing, which has been gaining some traction lately, is common sense content. For starters, common sense content steers itself totally clear of a jargonish approach. It relies on simple and easily graspable expressions, doesn’t stress too much on technicalities, rather elucidates everything in a lucid manner, so ordinary users could get a hang.

The digital marketing world is yet to get a full grasp of the importance of common sense content for inbound marketing. To leverage them, we’ll cite some examples of such content in this article and explain how they affect inbound marketing.

Do’s and don’ts

The do’s and don’ts are relevant when a user learns something new or when he pursues a thorough understanding of something hands-on. Do’s and don’ts are a perfect example of common sense content, and they can aid inbound marketing.

Why they qualify as common sense content? That’s because getting a grasp of what to do and what not to doesn’t require too much grey matter.

How it facilitates inbound marketing? When someone goes through a list of all the do’s or all the don’ts, he gets new information and assigns credibility to the source of the information. Such hard earned credibility paves way for the authenticity of the source.

The FAQ page

The FAQ page is a rich source of information. After surfing through the pages of a website, a user may feel the need to ask some questions. A FAQ page can provide him with answers to those questions.

Why it qualifies as common sense content? A FAQ page is common sense content because whatever it says is very easy to understand and relevant to a user’s queries.

How can it facilitate inbound marketing? In more ways than one actually. First of all, the FAQ page can have links that take users to other pages on the site; this could account for less bounce rate and better ROI. The FAQ page can also enlighten the visitors and ensure they’d become more informed. These ways, the page can pad out the authenticity of a website.

Case studies

Case studies are important. They reflect a company’s approach. A client wants to make sure the service providing company hired by him can deliver quality performance. A case study on the site informs prospective clients how the company that it is going to hire will handle all the works.

Why case studies are common sense content? Case studies appeal to common sense because they break the entire scope of the work down to four smaller segments; problem, solution, delivery and result. A case study doesn’t harp on technicalities so clients, who are not savvy with them, couldn’t fathom what’s actually on the offering, nor it functions as the promotional face of the company.

Instead, it simplifies things. Common sense is all about simplicity, and so case studies qualify as common sense content.

How case studies suffice to inbound marketing? A case study does the marketing job in a very subtle way. It bases itself on an objective approach. The clients are never persuaded to hire a company, rather they are being told what are the advantages of hiring a particular company. The approach is subtle yet effective.

Reviews

Review type content are incredibly popular. The spread of brand-consciousness has made customers aware and informed. Before purchasing a product or a service, they do whatever they can to make sure the product/service is worth paying out money for. If honest reviews by non-paid writer on reputed blogs recommend the product, only then, they head off with the purchasing decision.

Why reviews are common sense content? Because a review wraps an analysis up with an opinion, even if the reader doesn’t understand the analysis, he still fathoms the opinion of the reviewer and makes a decision regarding whether to buy the product or not.

How reviews aid inbound marketing? Reviews deal with products and services. If the reviewer/s could earn credibility, then it becomes easy for him to highlight a particular product or a service, thereby promote it. Nevertheless, the promotion must be in the garb of recommendation.

The four types of common sense content discussed in this article have already captured the attention of marketers. In future, inbound marketing will become more dependent on them.

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