Google's Mobile-First index can lead to a paradigm shift in the way indexing works. It necessitates mobile-friendly individual pages besides a mobile-friendly website.

Here’s a brief synopsis of mobile-first indexing:

Earlier this year, Facebook introduced a new feature called Live. It allows Facebook users to connect to their followers in real-time via video. Click here to know more about this feature.

Live is a powerful marketing tool. Candace Payne’s Chewbacca Mask video, created on May 20th, has garnered 160 million+ views, nearly 3 million reactions and 3.3 million shares. The user currently has 83K Facebook followers. If she can trigger such enormous engagement, imagine what top and mid-level brands can accomplish with Live.

When it comes to handling the workload, small businesses are always hard-pressed. Automation is the solution to their problems. Automation enables them to reduce workload pressures and deliver the output on time without compromising with quality.

Business Process Management(BPM) and Business Intelligence (BI) are two key aspects of automation. The first is inbound while the second can be both inbound and outbound. Automation is not limited to these two aspects. It’s well beyond.

Twitter has a 200 million active monthly user-base; it has great potential for brands to bring promotional activities closer to the customer service experience.

Nonetheless, it hasn’t taken off as one might expect, however we do see epic brand fails on Twitter.

Every digital marketing strategy that you create ultimately revolves around keywords. From content optimization, social media sharing, link building to directly emailing newsletters to the target audience right in their mail box…keywords are an essential tool that help you reach out to your audience. That’s why keyword optimization is a very important strategy that you just can’t ignore.